One AI film, one colour story
Choose one reference shot, name the product details that must stay recognisable and compare the shots around each cut. Agree the creative look separately from the product check. A colour code in a brief helps identify a graphic colour; it does not guarantee how a lit object will look in every frame. I would settle the reference before asking for another render.

The cup is still there, but is it still your cup?
Imagine a short film for a fictional ceramics shop. In the opening, a teal cup sits beside a peeled tangerine. In the next shot, the same cup looks almost blue and the pale table has become yellow. Neither frame is necessarily ugly. Together, though, they leave a buyer unsure which colour they would actually receive. This is an invented approval example, not a result from a client campaign.
I would first ask whether the change belongs to the story. A cup carried from daylight into an evening room can look different for a reason. Two views of one quiet moment usually need a more coherent relationship. The useful question is what changed and why. Asking for every pixel to stay identical would confuse matching a scene with removing its light.
Pick the frame you are willing to stand behind
A reference earns its place by showing the intended object clearly. For the cup, I would choose a shot where the body, handle and pale surroundings can all be seen. I would keep the approved file and its version beside the review copy. A tiny thumbnail in a message is too ambiguous to carry the whole decision, especially when several people have saved slightly different images.
Then I would name three things to watch: the cup body, the pale table and the fruit. The first carries the product identity, the second makes an unwanted cast easier to notice, and the third can reveal an overly strong treatment. These are observation points, not calibrated colour measurements. A real product job also needs the supplied product material and a clearly agreed accuracy check.
| Reference | Question it answers | What it cannot promise |
|---|---|---|
| Approved product material | What object and colour are we representing? | Identical appearance under every light |
| Chosen film frame | What relationship should these shots share? | That every generated frame is correct |
| Brand graphic colour | Which value belongs in the controlled graphic? | A physical surface matching that value |
| Final exported sequence | What is actually being accepted? | Identical viewing on every device |
Three colour notes, three different jobs
Use the buttons or the left and right arrow keys to follow the sequence.
Scene 1 / 3
Match the scene
Bring the second table shot closer to the approved opening.
A coherent scene and a stronger look are two decisions
First compare the shots without asking for extra drama. Does one cut suddenly make the table much darker? Does the cup change colour while the room supposedly stays the same? Bring those relationships into a sensible range before choosing a stronger creative look. Otherwise an attractive treatment can make a mismatch harder to describe without actually resolving it.
Next discuss the feeling you want: restrained daylight, a richer evening atmosphere or something deliberately unfamiliar. I would compare the look on more than the favourite frame. A treatment that flatters a wide shot can make the fruit overwhelming in a close-up. The official Adobe reference explains comparing a current shot with a reference; an automatic match is still a starting point for inspection.
Move the controls and watch the whole picture
The exercise below changes one original concept image with browser filters. The untouched image stays on one side of the divider. Try more saturation, then move the hue control. Notice that the cup, fruit and surrounding scene all respond. A request to change the overall look can touch the very detail you wanted to protect. This is why I would state the priority in a review note.
The numbers are settings for this page only. They are not a colour grade, a product tolerance, a LUT or instructions that can be pasted into an editor. The exercise does not upload footage, read your brand book or check a real export. Use it to find language for the decision, then review that decision on the actual shots with the person doing the finishing.
- Compare the same moment before judging a change
- Name the object that must remain recognisable
- Check the cut into the neighbouring shot
- Keep the accepted reference with its version
Ask for a change that leaves something intact
For the fictional cup, a useful note might be: “In the second table shot, the cup looks bluer than the approved opening. Bring it closer to that reference while keeping the evening background.” That tells the editor where to look, which relationship matters and what is intentional. It leaves room to discuss the right method instead of prescribing a global filter that could alter everything.
If the object itself has changed, say so separately. A missing handle or a new glaze pattern is not just a colour problem. It may need another source, a different shot or more work than a grading adjustment. I would identify that difference before agreeing the revision. Calling every issue a colour tweak makes the scope less clear for both the buyer and the maker.
Accept the sequence you will actually use
Watch the exported version at normal speed, then pause the moments where the object matters. Compare the beginning and end of a moving shot as well as the selected reference frame. Check the intended viewing route with the agreed delivery settings. If a particular device shows a difference, describe that device and file rather than treating the observation as proof that all viewers see the same fault.
For a conversation with SOLONSKY Films, bring the reference, the real product material when relevant and a short note about what should stay unchanged. We can define the shots and versions that need checking before agreeing the work. Keep the accepted export and reference together. That gives a later revision a concrete starting point without pretending that a colour code alone can preserve an entire film.
Watch an authored AI film
An authored film from SOLONSKY Films. It illustrates the storytelling approach.
The video provider connects only when you press play. Watch on YouTube.
Questions
Should I put hex colours in the brief?
For controlled graphics, yes, when those values are approved. Also supply the relevant product reference. A hex value alone does not define the appearance of a lit object.
Does the exercise check my film?
No. It applies illustrative browser filters to one concept image. It does not analyse or upload your files.
Can one look work across the whole film?
It can be a shared direction. I would still inspect the individual shots and their cuts before accepting the delivered sequence.
Technical sources
- Adobe — match color between shotsOfficial reference for comparing and matching shots. The cup example and exercise are original.