One AI film, several screens: plan the versions early

The same scene changes when the screen changes

Imagine two people at opposite ends of a table passing a ticket. The distance between them explains the scene in a wide shot. A centred vertical crop may show only the empty table and hide both hands. Export settings cannot recover the action outside that window. The picture can stay sharp while the meaning disappears. Discuss the formats at the level of composition and movement, before the master file is finished.

The crop exercise on this page is a simplified drawing of that problem. Move the viewing window and watch which marked objects remain inside it. It is a geometry exercise, not a preview of a particular platform interface. It helps you ask a useful question before production: which parts of this shot carry the meaning, and can they survive the proposed format?

• Follow the whole movement inside each frame shape.
• Check text at the intended viewing size.
• Name language, sound and version in the handover record.

Give each version a small, complete job

Your website film might introduce a whole visual world. A social cut might focus on one moment from it. A presentation might need time to understand the product while someone speaks. Those viewers arrive in different situations. Describe what each one should understand and how the film will reach that point, rather than making the delivery list a collection of file extensions.

Start with the primary film, then list the supporting pieces that serve an actual use. A shorter version may need an earlier explanation or another ending. It may also need a dedicated shot. These are creative and production choices to agree with the producer; they are not automatic extras that every commissioned master must contain.

Protect the action before you protect the empty space

When reviewing a storyboard, mark the person, object and movement that make the scene understandable. An object starting inside a crop can still leave it during the action. A title that fits on the first frame may collide with a hand on the next. Check the complete movement rather than signing off a still image as proof that both versions will work.

Sometimes a shared shot is a good solution. Sometimes a close-up preserves the idea better than a compromised wide view. For generated scenes, discuss whether the alternate composition needs a new generation, a different starting image or an edit around the existing material. Do not assume that adding empty borders creates a convincing continuation of the original environment.

Make the words readable in their actual setting

Captions, end cards and product names deserve their own review in each layout. Look at the export at the size people will see it, with enough time to read the text. Check the current destination’s interface before settling the margins. This guide does not publish universal safe-zone pixels: the controls around a video differ between placements and can change.

If the film will be translated, decide whether text sits inside the picture or is supplied separately. Keep a clean version where agreed so later wording changes do not require reconstructing every frame. A translation can occupy more space than the original. Check the new layout and reading time instead of shrinking the words until they technically fit.

Name the files so nobody has to guess

A delivery record can be short: destination, shape, approximate duration, language, caption state and version. The downloadable worksheet keeps those decisions together. Its suggested combinations are planning examples, not platform specifications. Verify the actual upload requirements when the film is going to its final destination.

Watch each delivered file from beginning to end, including the last frame and sound. A good horizontal master does not prove a vertical version is complete. Agree which previews, stills, caption files and editable assets are part of the scope. If you want a website film and social cuts from SOLONSKY Films, tell me where each version will live so the story can be designed for those screens from the beginning.